Sydney’s premium apartment market operates differently — especially within high-end developments like those created by Crown Group. The rental demand, the tenant profile, the leasing cycles and the price sensitivity are unique.
With 25 years in the industry — and 12+ years specialising in leasing and managing Crown Group buildings — here’s exactly how I help investors maximise their returns.
1. Present the Property Like a Premium Product
In luxury developments, presentation matters more than any other factor.
Small enhancements have big impact:
- Professional photography
- Clean, modern styling
- Fixing minor defects
- Fresh painting
- Steam-cleaned carpets
- Immaculate common areas
Tenants in these buildings expect quality — and they pay for it.
2. Price Strategically, Not Emotionally
Premium buildings attract premium tenants. But pricing needs to be backed by data, not guesswork.
My approach includes:
- Reviewing demand across the entire development
- Studying recent results across similar buildings
- Checking upcoming vacancy levels
- Assessing seasonal demand cycles
The result? A price that maximises rent and minimises vacancy.
3. Leverage Amenities as a Selling Point
When tenants choose Crown Group-style buildings, lifestyle is the biggest draw.
Highlight features such as:
- Resort-style pools
- Gyms and saunas
- Rooftop spaces
- Music rooms
- Co-working areas
- Onsite management
This isn’t just an apartment — it’s a lifestyle package.
4. Target the Right Tenant Profile
The tenant demographic in these buildings is consistent:
- Professionals
- Corporate tenants
- Relocating families
- International tenants
- Long-term renters seeking convenience
Each group has different priorities, and the marketing needs to speak directly to them.
5. Keep Tenants Happy — Retention Is the Goal
Long-term tenancies reduce vacancy, wear and tear, arrears and turnover costs.
The key is communication, transparency and fast maintenance response.
A well-managed tenancy is a profitable tenancy.
Final Thoughts
Premium buildings require premium management.
When your agent understands the building, the amenities, and the people who want to live there, your investment becomes significantly stronger.
If you’d like a free rental health check on your property — or a strategy to boost your returns — I’m here to help.
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